FANS are up in arms after Atletico Madrid announced their new stadium sponsor.
The Spanish giants moved into the 68,456-capacity Metropolitano Stadium in 2017 after leaving the iconic Vicente Calderon Stadium.
The state-of-the-art venue hosted the 2019 Champions League final, when Liverpool beat Tottenham 2-1.
Now Atletico's stadium will undergo a rebrand after the club agreed a deal with Saudi company Riyadh Air, according to AS via Expansion.
The sponsorship means the venue will be renamed the Riyadh Air Metropolitano until at least 2033.
The deal is reported to be worth in the region of £210-250million, and will see Riyadh Air increase their involvement in Atletico, having already sponsored their shirts.
Chinese company Wanda group sponsored the ground for the first five years before Civitas took over in 2022 in a deal worth £7m a year to Atletico.
Fans are unhappy at the switch with some declaring the "game has gone".
One supporter reacted to the news saying: "Riyadh Air Metropolitano" not even remotely feels like their home ground name 🤮"
Another added: "Woke nonsense."
A third wrote: "They're coming for absolutely EVERYTHING."
And another commented: "Atletico and Barcelona are selling their souls for money it’s embarrassing."