Liverpool's kit deal with Nike is set to expire at the end of next season, and it seems that Adidas could be stepping in as the new manufacturer from 2025/26. This information comes from a report by SportBusiness last month, but Liverpool has yet to confirm this publicly.

Newcastle have reportedly seen a jump from £5m per year with Castore to £30m with Adidas, while Arsenal are tied into a £75m per year deal with the same manufacturer. Manchester City receive £65m from Puma, Chelsea get £60m from a long-term deal with Nike agreed back in 2016, and Tottenham Hotspur earn a reported £30m per year from Nike under another long-term agreement.

If Liverpool were to transition towards receiving a more significant guaranteed sum over a shorter duration, it's highly probable that the amount would fall somewhere between what Arsenal and Manchester United have benefitted from via their respective deals. An estimated figure of at least in line with Arsenal's £75m is anticipated. Accounting for inflation and the current state of the market, this could potentially raise upwards of £80m.

Back in 2019, Liverpool was ready to go to the High Court to break free from their deal with New Balance and partner with American sports apparel giant Nike. The Reds argued that Nike's global reach would help them increase revenues beyond the guaranteed sums they were receiving from New Balance.

The deal with Nike was reportedly worth around £30m annually, a figure significantly lower than what their rivals were earning from their respective kit deals. However, the value boost came from the 20% the club received from sales of Liverpool/Nike branded merchandise, which was expected to raise revenues to approximately £60m to £65m.

Conversations with Nike, Adidas, and Puma have all taken place, with reports suggesting that Adidas has been successful, reports the Liverpool Echo.

Liverpool's Nike home kit for the next season was unveiled last week, marking another milestone in their partnership which has also seen collaborations with Converse and a merchandise line with Fenway Sports Group part-owner and basketball legend LeBron James.

If Adidas is confirmed as Liverpool's next kit manufacturer, it's expected they will aim to match some of the biggest deals in the Premier League, although it's unlikely to be on par with Manchester United's current agreement.

Last summer, United extended their kit deal with Adidas for 10 years, reportedly worth £90m annually over the duration of the contract. This puts them ahead of their competitors, but it's not without risk.

You can find this story in   My Bookmarks. Or by navigating to the user icon in the top right.